In the Early Days of Merge Tags

Merge tags are common now, but there was a time when it was new technology. Imagine gathering the staff in the mail room and pointing out how key paragraphs of the latest fundraiser were personalized for each individual. 

Then there was Cobb’s Chicken Take Out. Someone keyed in their donation to The Old Time Gospel Hour under the name, “Chicken Take O. Cobbs.” And why not? The last name needs to be last, right?

I’ve been thinking a lot lately about this classic letter from the computerized fundraising department of Jerry Falwell’s television ministry lately because letters…



This is Only a Snippet of a Christian Article written by paulthinkingoutloud

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